Tips and Inspiration
From Unilever Beauty Experts
Beauty enthusiasts hunting for the next big thing know that the world of skintok is a high-stakes jungle. While you can unearth true HGs and skin savers there, it’s also a breeding ground for overhyped skincare products, misleading claims, and scams. So, how do you avoid getting swept up in the hype? Stop scrolling, proceed with caution, and read through this quick guide.
Skintok is the skincare corner on TikTok where creators run free: Board-certified dermatologists, influencers, affiliates, celebrities, and anyone else with a TikTok account can literally create content and upload it on #skintok. With over 1.5 million posts and counting, skintok has become the new-age resource for what’s next in beauty.
It’s launched a thousand beauty trends. From helpful hacks like the retinol sandwich method, to tried-and-tested tricks rebranded as a “new thing” (looking at you, red lips theory), to eyebrow-raising tips like mouth-taping as you sleep, one FYP refresh is all you need to discover more, more, and more.
Sifting through what’s useful and what’s merely hype takes a discerning eye. Remind yourself: just because a product is everywhere doesn’t mean it belongs on your face. The best filter is to know your skin inside and out. Once you understand what your skin really needs, it becomes easier to separate the facts from fluff. Here are a few tips to keep in mind:
Before you trust a rave review, vet the creator. If you’re asking yourself, can you trust skincare influencers? Consistency and transparency usually reveal the answer. Do they share misses and empties, or is every product suddenly a life-changing holy grail?
When content stays consistently glowing – especially when paired with discount codes and that must-buy urgency – you’re likely looking at a paid post rather than a personal preference. Paid content isn’t inherently evil, but it’s good to be aware and take what it recommends with a grain of salt.
In the age of AI and high-def filters, you know better than to believe a 10-second transformation. Real skin doesn’t heal overnight. Acne vulgaris, for example, doesn't vanish in a jump-cut, and that snatched jawline trend could be digitally enhanced... or simply, angle lang.
How to know if a skincare product works usually takes between 2 and 12 weeks before improvements are noticeable. This also depends on the type of product and its active ingredients, as some (like peptides and retinoids) typically take longer to show visible results, so it’s best to look for reviews that track progress over time.
One viral skintok might make you think of a product as the next “it” thing, but that doesn’t automatically make it a necessity. Pause and ask yourself, “What are my skin goals, and will this help me achieve them? Will this fit my routine? Or is it merely a case of FOMO when I don’t buy into the hype?”
Wait it out. If a viral skincare product continues to resurface months later across different types of creators and social media, then it might be worth checking out – if your skin needs it.
The comment section can be your best friend, but don’t stop there. Get out of your own algorithm. Scout Reddit forums, check independent review sites, and poll your friends who share your skin type. Or better yet, ask your derma. Sometimes, all it takes is a little extra digging to uncover what real users actually think of a product or trend.
Ignore the fancy packaging and buzzwords. Get into the formulation. Look for skincare ingredients backed by science with studies from reputable sources, like niacinamide, retinol, or salicylic acid. If a skintok trend leans on vague hero claims without explaining the formulation, put it back on the virtual shelf.
Is a brand or product trending because the formula is revolutionary, or because they spent millions on PR? Worse, could it be a scam? Slimming pills without FDA approval. LED face masks sold for cheap. Baking soda for your underarms. If a viral skincare product feels too good to be true, it probably is.
Trying out new beauty products is part of the fun, but your skin doesn’t always need to be a guinea pig for the latest skintok trend. There’s a reason to keep coming back to legacy brands: they offer product innovations with far less risk, with R&D budgets and years of expertise to back up their claims.
So, if you love your ever-reliable Dove beauty bar but are looking to switch things up, try Dove Hydration Boost Serum Body Wash. It treats your body like your face, using hyaluronic acid and hydrating serum to leave your skin refreshed and healthy-looking with regular use.
In your active era? If Rexona has been your go-to, there’s nothing wrong with using the same brand despite your lifestyle change. Check out other variants, like Rexona Roll On Deodorant Vit C + Anti-Stain. It delivers multiple benefits, from reducing dark marks to nourishing skin and smoothing your underarms.
Product
A loyal closeup user from your teenage years? The cool toothpaste brand now offers closeup Multivitamins+ to meet your needs. It offers 12 oral care benefits, such as fighting bad breath, plaque, sensitive gums, and surface stains on your teeth.
At the end of every doomscroll sesh, remember that reviews can only do so much – you’re the one making the decision and adding to the yellow basket. So, go ahead and dive into skintok – trends, overhyped skincare products, and all – but tread carefully, question what you see, and always be a smart shopper.