Tips and Inspiration
From Unilever Beauty Experts
Summer in the Philippines has a way of testing a man’s limits. Heat, humidity, pawis – it can leave you wiped out and rough around the edges. Don’t sweat it. Time to own your Hot Boy Summer vibe and stay sharp.
A male adaptation of the 2019 viral “Hot Girl Summer,” “Hot Boy Summer” is about confidence, style, and presence. Stay fresh and composed under humidity, sweat, and long summer days, with grooming, clothing, and smart habits all working together to keep you looking and feeling effortlessly cool. Here’s how to do it:
Sweat is your body’s natural cooling system, not the enemy. The problem starts when bacteria feed on sweat proteins and fats, leaving odor and damp patches. Combat B.O. with Rexona Men Ice Cool Roll-On Deodorant, which provides all-in-one protection against sweat, odor, and stain. Its Active Shield releases bursts of freshness as you move, keeping you on point whether you’re hitting the gym, running errands, or powering through work.
Humidity ramps up oil production and bacterial growth, often leading to clogged pores, irritation, and greasy skin you’d rather not have anyone notice. You need a solid body cleansing routine that removes sweat and bacteria while protecting your skin barrier.
It takes the right body care products, such as moisturizing body washes and lotions, to help keep your skin balanced. You might think it’s an unnecessary additional step, but remember that dehydrated skin overcompensates by producing excess oil, leaving it feeling sticky and uncomfortable.
Scent works on a subconscious level. A study on fragrance and self-esteem found that guys who wear a fresh scent are generally seen as more confident and attractive. While deodorant handles the bare minimum, a body spray brings on the heat (your hotness meter) as it also fights odor-causing bacteria.
AXE Body Spray Ice Chill delivers an instant cooling effect and a crisp lemon-and-frozen-mint scent that turns heads, while AXE Body Spray Ice Breaker features a long-lasting, strong yet balanced blend of sage, mandarin, and mint scent that makes people notice.
Stay fresh all day with AXE Body Spray Aqua Bergamot, which has a unique, fresh scent inspired by world-class perfumes. Sage and juniper notes offer a refined, luxe quality, more similar to a signature cologne than a typical body spray.
The heat might tempt you to lounge, but moving your body pays off. Whether the goal is training to gain or just get your steps in, exercise will make you feel great about yourself (yeah, cliche as it sounds!). Consistent movement also improves your posture, making you look taller, sharper, and more confident.
A great side effect of working out? It helps your body adapt and beat the summer heat, improving thermoregulation, a.k.a. your ability to cool down efficiently during activity. Over time, you recover faster and handle the heat with ease. Just don’t forget to shower afterward!
Nothing kills the vibe faster than a guy running on empty. Stay cool and keep sweat odor in check by drinking enough water. Even mild dehydration can leave the body drained, foggy, and off its game. When you’re well-hydrated, your skin looks healthy, your energy is steady, and your mind remains sharp.
When it comes to food, lean proteins help maintain muscle tone, while fruits and vegetables pack antioxidants that protect skin from sun damage. Skip heavy, greasy foods that weigh you down. Limit your intake of alcohol and foods like garlic, onion, and cruciferous veggies like broccoli and cauliflower that can make body odor worse.
In tropical weather, smart dressing is about both comfort and strategy. Stick to cotton, linen, or moisture-wicking fabrics as they let your skin breathe and sweat evaporate. Light colors keep you cooler, and a proper fit keeps air flowing. Summer’s not the time to overthink style – you want to look sharp, clean, and amoy mabango, not all dressed up but stinky.
Summer is prime time for shirtless vibes, sandals, and showing off your gains – all the more reason to pay attention to the little details. Clean nails, trimmed facial hair, maintained brows, and hands that aren’t rough or flaky show you take care of yourself. In humid weather, oil and flakes stand out faster, so staying on top of these basics keeps you looking put-together... and fully Hot Boy Summer material.
Control your hairstyle with AXE Ice Chill Pomade. This hard-hold, water-based formula gives maximum control, a clean shine, and an effortlessly cool finish. It keeps hair looking composed all day while being easy to wash out, essential for maintaining that put-together vibe in humid conditions.
True to the vibes of the quintessential Hot Boy Summer, he’s always up for adventure. Take advantage of the season because, honestly, there are certain activities you can only maximize in the heat of the summer. Endless afternoons surfing. Hours of soccer. Camping. Or a long, uninterrupted road trip without the fear of an oncoming storm. Staying active also reduces stress, improves sleep, boosts energy, and makes you feel better about yourself.
Your grooming, style, and body-care routine sets the foundation. Let this be the summer you turn... hot. Keep these Hot Boy Summer tips in mind and have no fear of the heat, sun, or humidity watering down your confidence and charm.