Tips and Inspiration
From Unilever Beauty Experts
The easiest shortcut to soft, shiny, and healthy-looking hair is the Brazilian blowout, a trademarked treatment that smoothens the hair cuticle and reduces frizz. While many swear by this in-salon hair treatment and prefer it over other straightening services, it can be costly and requires sitting in a chair for a few hours. But what if you could achieve the Brazilian blowout look at home? Read on to find out how.
A Brazilian blowout is a type of Brazilian hair straightening treatment. It uses a semi-permanent protein formula to create a protective layer over your hair strands to minimize frizz and prevent damage.
A good Brazilian blowout gives you that “permanent blow-dry” effects: smooth, silky, and super shiny hair. It lasts for three to six months, depending on how often you wash your hair and the type of cleansing shampoo you use.
ICYDK, the original Brazilian blowout is actually a registered trademark. It refers to the specific brand and formula created by the company Brazilian Blowout, LLC. Because it’s trademarked, salons offering this treatment must use the company’s official products and follow their protocols to advertise it.
Others may offer “Brazilian-style” or “Brazilian keratin” treatments, but these are not the same as the trademarked product.
Many people confuse Brazilian blowouts with a rebond or keratin treatment because the results mimic similar effects. So, how exactly do they differ? The main difference is the process.
A keratin hair treatment penetrates the hair shaft, infusing it with smoothing keratin molecules. It’s meant to reduce frizz without permanent hair straightening. Rebonding, on the other hand, uses chemical relaxers to break natural hair bonds and straighten strands permanently until they grow out.
The original Brazilian blowout does not use keratin or chemical relaxers. Instead, it coats hair strands with protein and plant-based amino acids. This makes the Brazilian blowout gentler on your strands in the long run, leaving hair more manageable and smoother without excessive damage.
The short answer: no, a Brazilian blowout only uses a flat iron to lock in the treatment. Your hair will eventually spring back to its natural shape, with less buhaghag.
If you’re looking for a salon treatment for frizzy hair without straightening, a Brazilian blowout gives you more control over the final look. You can tell the stylist to avoid ironing too close to the scalp to prevent the hair from looking flat. Another option is to get one with a wolf cut hairstyle – it won't flatten your waves!
The Brazilian blowout is the best salon treatment for damaged hair types. But because of the delicate processes involved, it’s best entrusted to professional stylists. If that’s out of your budget, don't worry! You can achieve salon-perfect hair at home yourself using professional hair product lines that contain keratin.
The Brazilian blowout effect is all about silky, shiny, and smooth hair – and it’s something you can do using at-home keratin treatments. Here’s how:
A healthy crown starts with a good scalp cleaning. For this, you'll need to find the best clarifying shampoo for your hair type – and needs. Use a keratin-infused shampoo for extra moisture if your locks are prone to dryness. If you have fine or curly strands, try a clarifying shampoo for low porosity hair or a clarifying shampoo for curly hair.
TRESemmé Keratin Smooth Kera10 Shampoo provides a scalp deep clean and nourishes hair with argan oil to calm frizz and boost shine with keratin. By starting with a good scalp cleansing, you can style your hair in different ways, making classic to trendy hairstyles more manageable.
After towel-drying your hair, apply TRESemmé Keratin Smooth KERA10 Smoothing Mask onto your strands, going up from the tips of your hair to an inch from the scalp. Massage the treatment into your hair and leave it on for 30 minutes. Then, rinse thoroughly.
If your hair has a life of its own, you can try the VitaKeratin Brazilian Straight. This salon treatment for dry hair is infused with vitamin B3 and Brazilian nut oil, which team together to tame your tresses and lock in shine. Perfect for those in a rush, you only need to leave this Brazilian keratin treatment on for one minute before washing it off.
First, towel-dry your hair, absorbing as much excess water as possible. Then, while blow-drying, use a wide-tooth comb to work through tangles. As your hair dries, switch to a brush.
Once hair is completely dry, iron hair one section at a time to seal the treatment in. Avoid washing your hair for 48 hours to allow the keratin treatment to set. Try to keep your hair dry and straight, and don’t use hair clips and hair ties.
Your daily hair habits are what really count. To maintain the Brazilian blowout effect, use a keratin conditioner at least once or twice a week. Doing this regularly will infuse your hair with smoothing keratin, protect it from damage, and improve the overall health of your locks.
If you want straighter hair, try Cream Silk Triple Keratin Ultimate Straight Serum Conditioner, a potent frizz-fighter with three types of keratin. To revive dull and damaged hair, use Cream Silk Triple Keratin Ultimate Repair & Shine Serum Conditioner, which repairs with keratin serum and restores dull hair with keratin essence.
For deep conditioning, try TRESemmé Keratin Smooth KERA10 Smoothing Mask. It contains KERA10 Protein Complex that penetrates ten layers deep for silky, salon-quality hair.
Use a sulfate-free detox shampoo. It cleanses and balances your hair, giving it a hair detox that restores smoothness and bounce.
With these easy-to-use, at-home products, soft, silky, and shiny hair is within your reach. In just a few steps, you can achieve the Brazilian blowout effect at home and walk out looking salon-perfect every time!