Tips and Inspiration
From Unilever Beauty Experts
If you’ve been dying to dye (pun intended) your hair a bright color but are hesitating because you think you’re too old for it, don’t let your age hold you back. Fun hair colors aren’t just for Gen Zs, creative souls, or the bagets to enjoy. You and your grey strands can also benefit from a vibrant hair refresh. Are you curious about what bright hair color dye is good for grey hair? Here’s a guide that breaks down all you need to know.
Studies say that on average, grey hair starts to appear in your mid- to late forties. The estimate varies slightly with race – Caucasians may get it in their mid-thirties, Asians in their late thirties, and Africans in their mid-forties.
Two things happen to your hair as it ages: First, it loses color, and second, it changes in structure. Did you know that grey hair isn’t really grey per se? It’s hair that’s lost melanin, the pigment that gives it color. Technically, hair without pigment is white or colorless, but the hair looks grey because of the mix of the colorless strands with the remaining pigmented hair.
Think of it like painting on a transparent canvas versus a dark one. When you dye black or brown hair, the color in the dye interacts with the hair’s natural melanin, which gives the dye something to blend with, resulting in rich, multidimensional tones.
But grey hair is different. Because it lacks melanin, it’s essentially a blank canvas with no underlying pigment. So when you apply dye, you're depositing color directly onto a colorless base. This can cause the shade to appear flatter, cooler, or even ashy, especially if the formula isn’t designed specifically for grey coverage.
As you age, your hair follicles also produce less sebum, leading to coarser, drier, and less supple strands. Hair lacking natural hydration can be wiry, making it harder for the dye to adhere properly and spread evenly.
Aging hair is also more porous, absorbing the dyes and chemicals more quickly, leading to a darker result than expected. Likewise, color can fade faster due to high porosity or the hair's inability to retain the dye.
To prevent these, pre-treatment is usually needed to achieve a vivid color change in grey hair. A colorist can use a toner, lightener, or color primer to help the dye adhere more easily and retain its shade longer.
Contrary to what you might think, bold and bright shades can enhance grey hair better than flat, dark colors, which may appear too harsh or unnatural. Bright tones can add life, personality, and youthfulness to your look. So, what bright hair color dye is good for grey hair? Consider these options:
Bonus tip: If you’re unsure whether to go for warm or cool shades, use your skin tone as a guide. Warm skin tones pair better with golden or copper hues, while cooler skin tones suit platinum or ash shades.
Highlights and lowlights are a great middle ground if you’re not ready to go all-in on a bright color. Strategic placement can blend grey hair with your original color and add depth and dimension.
Choose tones close to your base color for a more natural effect or go bolder to add contrast. It’s a subtle way to experiment with color, without full commitment (yet!).
As grey hair tends to be more delicate, you might ask, how often should you dye your hair? Generally, every four to six weeks is ideal, depending on how fast your hair grows and how quickly the color fades.
A word of advice: Frequent dyeing can lead to dryness or damage, so always follow up with a nourishing hair care routine after every color. Start with scalp care – a healthy scalp helps support strong, vibrant hair. Use Sunsilk Anti-Dandruff Healthy Strong Shampoo, which contains tea tree oil and aloe vera to help alleviate itching and flakes and deeply hydrate the scalp.
Prevent breakage and brittleness, especially after coloring, with Sunsilk Strong & Long Shampoo, which is formulated to nourish the hair from root to tip.
Finally, use TRESemmé Pro-Color Series Color Radiance Shampoo, which contains an anti-fade technology to maintain your shade color longer, and jojoba oil to keep hair shiny.
Embracing your greys doesn’t mean you have to stick to dull tones. Knowing what bright hair color dye is good for grey hair offers a world of possibilities to refresh and revitalize your look. With the right shade, extra TLC for your scalp and strands, and confidence, you can wear your new look with boldness, vibrance, and style.