Tips and Inspiration
From Unilever Beauty Experts
Cheering from the sidelines isn’t enough cred to qualify as a “girl’s girl.” You also need to show up for the women around you in ways that truly matter. In a world that still loves to pit women against each other, there’s power in choosing solidarity over competition. But how do you do this in a sustainable and actually helpful way? More than just a hashtag, women supporting women is a mindset, a daily practice, and a way to shape a better, more equitable world. Here are a few ways to do it with intention.
A true girl’s girl doesn’t whisper compliments; she amplifies them. When a woman in your circle achieves something, whether it’s a much-desired promotion, a creative feat, or a personal breakthrough, celebrate her. Share her work, recommend her skills, and remind the world why she’s incredible.
The biggest fallacy about success is that there isn’t enough to go around. The truth is, the more women are successful, the better it is for all women. Recommend female colleagues for opportunities, support their ideas in meetings, and challenge workplace biases when you see them.
As the saying goes, be the kind of person who would speak a friend’s name in a room full of opportunities. After all, studies show that bringing more women into the workplace contributes to efficiency and work-life balance, among other things. The professional world is one of the most important spaces for women supporting women, and real change happens when you have each other’s backs.
Being a girl’s girl isn’t about performative kindness – it’s about real action. Show up for her art exhibit. Buy from her business. Check in when she’s struggling. Check in even when nothing is going on. Everyone needs that constant friend who is just there. Support that extends beyond words is the kind that truly matters.
In TikTok speak, hot girls don’t gatekeep. If you have insights, connections, or lessons that could help another woman grow, share them. Whether it’s industry advice, a mentor’s name, or even the best place to network, small gestures can open big doors.
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Every woman has been conditioned to compete in ways they may not even realize. The next time you catch yourself feeling envious or inclined to criticize another woman, pause. Ask yourself where that reaction is coming from. “Women supporting women” also means unlearning harmful behaviors, from gossip to internalized misogyny.
True girl power is inclusive. It means uplifting women of all backgrounds, identities, and experiences, especially those who are marginalized. Listen to their stories, amplify their voices, and recognize that feminism without intersectionality isn’t feminism at all.
If you say you’ll show up, do it. If you offer help, mean it. Being a girl’s girl isn’t just about big, bold gestures, but about the small, steady acts that show women they can rely on you. On the other hand, don’t make false promises. If you can’t commit to something, be honest with your friend.
It costs nothing to tell another woman she looks amazing, her work is brilliant, or her energy is inspiring. Women are conditioned to compare themselves to each other – just look at how social media so frequently juxtaposes women of different ages, highlighting how they differ in terms of looks. But a simple compliment can shift the entire dynamic, from rivalry to respect, from insecurity to empowerment.
Being a girl’s girl also involves learning to rely on your friends. When you allow yourself to lean on other women, you reinforce the idea that strength isn’t about doing it all alone. The more you normalize asking for help, the more you break the myth that needing support – a village – is a weakness.
Women supporting women ensures the next generation has it better. Mentor young women, challenge outdated narratives, and be the kind of role model you wish you had. Whatever work takes place today shapes the future for every woman who comes next.
At its core, the movement of “women supporting women” is about creating a world where success, happiness, and opportunities aren’t limited by gender or competition. There’s room for every woman – especially when you build each other up.