Tips and Inspiration
From Unilever Beauty Experts
For decades, the word housewife has been saddled with outdated assumptions that fail to reflect the reality of modern homemakers. The notion that a woman who chooses to stay home and manage her household is somehow lesser, dependent, or lacking in ambition is not just inaccurate but dismissive of the work and skill it takes to run a home.
Yes, many Filipino housewives are proud to be the in charge of their own homes, stereotypes be damned. But at the same time, expectations of perfection persist like a cloud of gray over an otherwise fulfilling calling. Here are five persistent myths about housewives that need to be put to rest.
The image of someone scrubbing floors and folding laundry all day is a relic of the past. Today’s homemakers are just as likely to delegate, outsource, and implement smart household systems as they are to tackle tasks themselves. The responsibilities of a housewife have changed (and multiplied!), so it’s simply impossible and unwise for one person to do them all.
Many share responsibilities with their spouses or use technology – robot vacuums, meal delivery services, and AI budgeting tools – to streamline their work. Managing a home isn’t about doing everything alone; it’s about running a household efficiently, just like any good leader would in a professional setting.
The idea that housewives don’t work is simply false. Running a home requires financial planning, logistics, childcare, and often, side hustles or passion projects that bring in income. Many housewives are also successful entrepreneurs, prolific freelancers, or part-time workers who contribute financially while also managing their households.
Even those who don’t bring in a paycheck are far from passive dependents – many manage the family’s finances, investments, and major life decisions, making them indispensable partners in a household’s success.
To quote Julia Stiles’ character Joan Brandwyn in Mona Lisa Smile, “To you a housewife is someone who sold her soul for a center hall colonial. She has no depth, no intellect, no interests. You're the one who said I could do anything I wanted. This is what I want.” A woman who chooses to be a housewife does not lack ambition – her ambition is simply directed toward a different goal.
Many women who stay at home to manage their households or take care of children are engaged in their communities. They stay informed about politics, global affairs, and social issues. There are different ways to be smart and there are many kinds of success. Choosing one path over another does not mean giving up any of them.
The image of the lonely housewife, isolated in her home, is a tired stereotype. The fact is, many housewives have rich social lives, filled with friendships, online and off. They have Pilates in the morning and pickleball in the afternoon. They bond with fellow parents at school or within their communities. They may be “stay at home,” but their social reach can be just as wide or even wider than that of a full-time employee.
Anyone who has ever managed a household knows that being a housewife is not about leisurely days filled with spa visits and coffee dates. Even with helpers, it’s still a ‘round-the-clock job that requires multitasking, planning, and lots of patience. From meal planning and budgeting to childcare and home maintenance, housewives juggle countless responsibilities, often without structured breaks. (If you are a housewife, this is your sign to incorporate structured breaks into your day). The work may be unpaid, but it’s valuable – and certainly not easy.
Complement your full life with a skin and hair care routine that addresses your needs. Use Sunsilk Damage Reconstruction Shampoo to bring vitality back to frizzy, brittle hair. Treat your skin to some nighttime pampering with POND'S Age Miracle Ultimate Youth Night Cream. And finally, give your underarms some TLC with Dove Ultimate Repair Dark Marks Corrector Fresh Lily Deodorant Spray, which fades dark marks and brightens skin.
The role of a housewife has evolved, and it’s time for society’s perceptions to catch up. Whether a woman chooses to work outside the home or dedicate herself to managing one, the decision deserves respect – not judgment.